Behind four seemingly simple digits lies a more personal equation than it first appears. 2934 is not just a name: it is the meeting point of two territories, a life journey, and an intimate intuition.
A gin born from a series of obvious moments and human encounters rather than from a business plan. At a time when French gin is asserting its creativity and multiplying distinctive signatures, 2934 chooses a singular path: one rooted in place, balance, and meaning.
From the bar to the bottle
Before becoming a brand, 2934 is a story of service and transmission.
Thierry Bourgin, founder of BAG Spirit, comes from the world of hospitality. At La Cascade, where he introduced a gin tonic menu, he noticed something: gin has the power to reconcile people with the spirit.
âMy background in hospitality, running the bar at La Cascade where I introduced a gin tonic menu, allowed me to reconnect customers with this spirit.â â Thierry Bourgin
Through food and gin pairings, discussions with the chef, and a selection that would grow to nearly thirty references over three years, gin gradually became a field of expression for him. A true sensory laboratory.
Then came the decisive encounters.
Emmanuel, a herbalist and Doctor of Pharmacy, helped him understand the botanical world with precision. Camille Héroult, distiller in Quimperlé, provided the production tools and guided the technical realization of the project.
Claire, a market gardener committed to sustainable farming in the HĂ©rault region, revived an overlooked ingredient: the tomato leaf.
With all these elements brought together, I was finally able to put my ideas into a bottle and create a unique gin. â Thierry Bourgin
2934 was therefore born from a human network far more than from a simple marketing concept.
29 + 34: a deliberate geography
The name 2934 came almost naturally.
29 for FinistĂšre, where the gin is distilled. 34 for HĂ©rault, Thierryâs personal home ground.
Yet behind this apparent simplicity lies another interpretation.
Add the two departments together: 29 + 34 = 63 / 6 + 3 = 9.
A classic base with a bold vegetal twist
Distilled according to the London Dry method at the HĂ©roult distillery, 2934 is built on a classic base: juniper, coriander, and cardamom.
The Breton side adds depth and texture with roasted buckwheat and angelica root. The Hérault influence brings brightness: orange zest, mint, a hint of almond⊠and above all tomato leaves from nearly thirty heirloom varieties.
This is where 2934 truly asserts its singular identity.
Long considered little more than agricultural waste, the tomato leaf reveals a rare vegetal freshness. On the nose it evokes the crushed stem of a tomato plant warmed by the sun: green, slightly bitter, almost alive.
The result is a dry gin at 40% ABV, built around a balance of toasted grain, bright citrus, and herbal tension. A gin that surprises without overwhelming.
In a gin and tonic with a dry or neutral tonic, it preserves its vegetal reading; in a martini, its cereal backbone expresses itself with even greater clarity.
Thierry Bourgin also recommends a more unexpected way to enjoy it: the gin can be sipped neat over ice, accompanied by a square of dark chocolate.
During its first year, the gin was offered in a gourmet box with artisanal chocolate from Barre Clandestine. The pairing reveals an even more indulgent dimension of the spirit: the bitterness of cocoa naturally echoes the ginâs dry structure, while the roasted character of the chocolate resonates with the toasted buckwheat notes. Meanwhile, the vegetal freshness of the tomato leaf introduces a subtle contrast that lightens the whole experience and extends the finish.
More than a taste, a memory
Beyond technique, 2934 claims a deeply emotional dimension.
âBeyond taste, this gin carries a personal story, memories, sensations, and many friends who are part of this bottle.â â Thierry Bourgin
Each encounter left its mark: the chef, the wine merchant, the herbalist, the market gardener, the distiller.
The gin becomes a bridge between FinistĂšre and HĂ©rault, between sea and sun, between rusticity and freshness.
With around 1,400 bottles produced each year, 2934 remains a consciously artisanal creation â a search for balance rather than demonstration.
An equation that finally makes sense
2934 could have been just a code. In reality, it is an equation: territories + encounters + intention.
And perhaps that is what the number 9 highlighted on the label ultimately represents: not a mystery, but the symbol of a birth â that of a personal project that has become collective.
Non-sponsored article.
The quoted statements come from a direct exchange with the distillery.
You can also discover the two gins from the 2934 range directly on GinToLove.