SENSE Pink Grapefruit Gin gives the pink-gin category a crisp citrus direction rather than a jammy fruit profile. Launched by VP Brands International in 2026 and bottled at 40% ABV, it puts pink grapefruit at the centre of a floral-citrus taste. The producer recommends serving it well chilled and describes it as a versatile base for cocktails. Its bottle carries the SENSE clock label with floral details and a pink-grapefruit illustration.

Citrus · Floral · Fruity

The aroma is led by fresh grapefruit, with a floral lift behind the peel's bright, slightly bitter scent.

On the palate, citrus remains the clearest feature: the fruit tastes vivid and brisk rather than syrupy, while juniper keeps the drink within a classic gin frame. The finish is clean and refreshing, with a gentle citrus bitterness that encourages another sip. The 40% strength gives the grapefruit enough presence to remain identifiable after the gin is mixed with ice and tonic.

Its sharper citrus profile sets it apart from the sweeter berry style often associated with pink spirits. The grapefruit is vivid rather than confectionery-sweet, with floral notes keeping the palate lifted and the finish refreshing.

Serve it cold in a balloon glass over clear ice, using 4.5 cl gin and 12 cl Fever-Tree Indian Tonic Water. Add one thin wheel of pink grapefruit inside the glass and a short curl of peel on the side plate. The tonic's bitterness supports the citrus without adding another strong flavour, while the wheel gives the drink its characteristic pink accent. A squeeze of extra juice is unnecessary; the fresh peel provides enough aroma and keeps the finish dry.